EfficientDynamics is a development strategy BMW pursues in order to not only render their vehicles more economical, but also more dynamic. For BMW, driving pleasure and economic efficiency are not mutually exclusive – they belong together. A reflection of BMW’s history reveals that efficiency and dynamics have been distinctive characteristics of the BMW brand and its products for more than 90 years. BMW’s “EfficientDynamics” strategy sums up all development activities BMW has undertaken to reduce consumption and emission values since 2007. The core strategy is a combination of fuel-efficient technologies consisting of innovative methods to increase the engine efficiency, intelligent lightweight construction, optimization of aerodynamics, and intelligent energy management. The defining c...more >>haracteristic is that BMW EfficientDynamics is not merely a fuelsaving programme. Rather, its distinctive feature is considerably improved driving dynamics. This results in optimum fuel efficiency and optimum performance. BMW not only strives for its products to be more fuel-efficient than those of competitors offering comparable dynamics, but also to be more dynamic than all competing products which achieve the same fuel efficiency. Therefore, efficiency and dynamics are not only abstract concepts implied in the term EfficientDynamics but, in fact, every driver can experience them first hand. BMW EfficientDynamics continues a tradition that can be traced back to the beginning of the company in 1916/1917. On the one hand, the development of innovative technologies has been one of the most important factors of BMW Group’s success for more than 90 years. On the other hand, it is as if efficiency and dynamics are in BMW’s “genes”. Numerous innovations and cutting-edge technologies, world records and successes in motorsports, as well as series produced products which bundle all this know-how into a dynamic driving experience, are testimony to this. Whether you are looking at aircraft