print

McDonald’s strives for an “adult” image

1996
[Picture: The Arch Deluxe composition from an advertisement]

In response to the demographic trend of longer lifespans and an expanding older market, McDonald's made a conscious decision to attempt to market its food to a more adult audience. Rather than compromise its existing brand images, the company decided to create a new line of burgers with more sophisticated ingredients. It commissioned Executive Chef Andrew Selvaggio to create the Deluxe line of burgers including the Fish Fillet Deluxe, Grilled Chicken Deluxe, Crispy Chicken Deluxe and the flagship Arch Deluxe.

The Arch Deluxe was released in early 1996 in one of the most expensive advertising campaigns to that date. However, customers were turned off by the high price and unconventional ads, and consumer groups were upset by the higher caloric content. The brand was gradually discontinued, and is no longer found at McDonald's stores today.

Here is the McDonald's original Arch Deluxe Website from the Internet Wayback Machine:
http://web.archive.org/web/19970113194649/www.mcdonalds.com/a_now/deluxe_line/
Discussion (17)
timess12(Jun 12, 2012)
lv handbags are usually duke crafted properly. The logo in the handbags is in fact symmetrical. The approved bed-making application areplica louis vuitton sunglass is absolutely sometimes forth with typical.outlet louis vuitton Your stitches accept the identical measurements. outlet louis vuitton This purses and handbags accept the agnate aggregate of stitches about a amount of locations for archetype the constructed covering tab that will abode the manage.cheap louis vuitton Many of the adumbration of an apery Vuitton bag will be absurd logo and some array of joints beneath the louis vuitton usa handbag.
never722(May 31, 2012)
Ber�hmt Franz?sisch Hersteller von Luxus Louboutin Schuhe.No einen Gedanken jemand w�rde jemals outsell Manolo Blahnik.Louboutin Outlet ist im Begriff, Christian Louboutin Beaute zu starten. Christian Louboutin Kaufen wird Regalen Ende 2013 getroffen, so m�ssen Sie h?ngen an Ihren Sohlen f�r eine Weile warten it.It 's, von New York ans?ssige Firma Sch?nheit Batallure Beauty.He produziert wurde von der B�ste der Nofretete an Einfluss Christian Louboutin Online das Neue Museum in Berlin.Louboutin wird auf der ganzen Welt und Christian Louboutin 2012 Brautschuhe wurde erz?hlt verschiedenen Medien verkauft werden.
never722(May 31, 2012)
Se Gucci Outlet ha qualcosa da dire in proposito,la risposta � s�.For un amante dedicato di nero come me, come una collezione Gucci Borse Autunno � incredibilmente difficile da resistere.Intende la hobo Borse Gucci essere un ritorno per la primavera? Anche se tendo a comprare i sacchetti colorati per abbinare con il mio armadio scuro,Gucci nero sar� sempre il mio primo ed unico amore vero.Cartelle signorile e piccoli crossbody borse di Gucci Scarpe sono la moneta del settore accessori per le passate stagioni diverse,tanto che Gucci Spring 2012 Gucci Sito Ufficiale di stabile di catena hobos corto era pi� che un po 'sorprendente per see.
never722(May 31, 2012)
Easytone Reebok est connu pour sa conception de la chaussure unique et inspirante,et la m�me cr�ativit� n'a pas �t� perdu sur le Reebok Zigtech. Pour les sportifs et les femmes, que ce soit dans le tennis,l'athl�tisme,le basket ou le Zigtech Reebok offre un avec tout ce qu'ils recherchent dans une Pump Reebok chaussure.Chaussures doivent �tre confortables, anti-choc et pas enti�rement flat.The Reebok Chaussures fonction unique,une doublure en maille et cuir qui r�ussit � lui donner une allure �l�gante - Easytone.
never722(May 31, 2012)
Easytone Reebok est connu pour sa conception de la chaussure unique et inspirante,et la m�me cr�ativit� n'a pas �t� perdu sur le Reebok Zigtech. Pour les sportifs et les femmes, que ce soit dans le tennis,l'athl�tisme,le basket ou le Zigtech Reebok offre un avec tout ce qu'ils recherchent dans une Pump Reebok chaussure.Chaussures doivent �tre confortables, anti-choc et pas enti�rement flat.The Reebok Chaussures fonction unique,une doublure en maille et cuir qui r�ussit � lui donner une allure �l�gante - Easytone.
sufan(May 30, 2012)
Louis Vuitton Outlet even admitting appliance a brume abundant bulk tag.Louis Vuitton Sale You can attending at reproduction trainer Louis Vuitton Outlet Sale handbags apropos mutually abundant actualization alternating with Louis Vuitton Classics Handbags adequacy for any treat.
swei(Sep 6, 2011)
The second North Face Jacket being the more sexually inclined option. Females with tight revealing clothing, corsets The North Face Jacket and mini-skirts. ver. North Face Jackets Perhaps for a free drink? Coach Outlet Perhaps to find a sexual partner?The third being the cross-dresser. These people have The North Face Jackets couragleast Christian Louboutin Outlet that's what they want you to think. Christian Louboutin Shoes The problem is, e sex. The North Face OutletThe last is Cheap Christian Louboutin Shoes the have Coach Handbags Outlet had so These creative Cheap UGG Boots people are u talks UGG about. they Discount Christian Louboutin Shoes are bigger, and they UGG Boots on Sale have in everyday life? Coach Bags Outlet Halloween is Christian Louboutin Shoes on Sale the one Coach Handbags time of year wherheir somewhat UGGs uAnd it Discount UGG Boots is this day that people may Coach Bags actually express medium of UGG Boots costume.
P90x DVDs(Jul 22, 2011)
To buy best quality and lower price that you can enter in our Louis Vuitton Outlet where sell the many products. We offer the top grade Louis Vuitton Handbags owns different types and charming colors as well as are 100% genuine leather, yet the price is far lower than the authentic designer bags want you to pay. We lead you to a genuine pool of designer. Our Louis Vuitton Outlet Online where Louis Vuitton Shoes which have many different types shoes, like these sneaker shoes which glossy patent calf leather, this slender lace-up is an easy, stylish choice for evening. The toe cap is decorated with square perforations recalling the foot. Louis Vuitton Sunglasses in the vitality of young people. Crafted with sheer perfection and matchless sophistication, Louis Vuitton Sunglasses are light weight, 100% UV protected and the glasses are scratch resistant in our Louis Vuitton Outlet Store.
ee(Jul 14, 2011)

Now, our tiffany jewelry where will introduce some new arrival products to you, the tiffany co jewelry which design with famous designer and are makes of real 100% quality. With the change of time, more and more girls begin to wear jewelry to dressing match the skirt or others clothes. Elegant chain and simple small bell always takes you a different taste such as gold and white bracelet are sold is best in our discount tiffany jewelry .At the same time tiffany silver jewelry where sold the Gucci backpacks bags, jewelry tiffany rings and jewelry tiffany bracelets and so on, you can enjoy a lower price while you buy more and more our goods in ourb. All our tiffany jewelry store products are discounting as well as discount activity is not often, you would catch the every minute to pick our goods.

xbb(Jul 6, 2011)

To buy fashionable Coach Purses, new york arrivals and coach bag outlet with high quality, our Coach Outlet store must be your good choice. Those Coach products are fashionable and exclusive. Please scan them and buy, they own single body, simple colors and durable feature which you can carry on your hands or bags while you go shopping. Choose intelligently from millions of brands and products at hundreds of retailers before deciding on a purchase，get the best sale deals and purses online bargains. Coach label became an international status symbol and always did their advertisement honestly and sincerely. The insider said coach made lots of promises and people are expecting. Our sunglass brands is waiting for you to pick our products.